Tuesday, August 10, 2010

Why would I need a shave brush?

Hey Hey!

Michelle emailed us this morning. Here's what she had to say about The Razor's Edge shaving soap:

"My man bought the razor's edge.  It smells great and we love the message of your company.

He scooped some out into his palm, added water and tried to mix it with his fingers.  It didn't change consistency much. Suggestions for what he should do differently to make this lather?


(if you must use a brush, we think that should say so on the package. we don't have a brush!)
thx!"

Issue:  In returning to the 'good ol days' of chemical free shaving we are two or three generations past the use of shave brushes.  The way I was taught to get a proper shave has passed just as the "greatest generation' in large part has departed.  So we need to retrain ourselves how to get a truly great shave.

Resolution:  We emailed Michelle and are sending a brush her way and including her suggestion in our next label printing. But fair warning here. Shave brushes are ideal for getting the best out of natural shave soaps; whatever the brand.  Shave brushes whip up tons of suds and don't require the use of toxic foaming agents that change the sex of fish and effect testosterone levels.  Most commercial shave creams contain nasty toxins like Triclosan, Triethalolamine, Phthalates and Sodium lauryl sulfatesOur shaving soap uses certified organic ingredients and will not put toxins on your face or into the bio-sphere.  Likewise, our shave brushes are nylon, vegan and non-toxic.  For more great info on out pledge to great shaving read our blog on why synthetic nylon shave brushes produce a better shave than brushes made from animal hair like boar, horse, or badger at EthicallyEngineered.com.

Have a great week.

Cheers,

Jack and Joe
Ethically Engineered
The power of the Sun compels us.
Phone: 63-NEW-ETHIC or 636-393-8442

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